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Public health social media toolkit
Public health social media toolkit












10 While many of these early messages were accurate and grounded in public health science, others did not align with official public health guidance but still gained traction. 9 The quick spread of information on social media can be measured by the R 0, or reproduction number, for a social media platform analogous to an infectious pathogen's R 0, which measures the spread of the pathogen. 8 As the world grappled with the emergence of a pandemic, the global community also had to reckon with the rise of an infodemic as information was rapidly disseminated across various social media channels. The ongoing coronavirus disease 2019 (COVID-19) pandemic serves as a quintessential example. 5 However, accurate and targeted social media messaging can promote health and save lives its power should not be underestimated when measuring the impact on a population. This is especially true during public health crises, since rapid messaging can either quickly ameliorate or harm a situation depending on how the message is received and interpreted. The potential to expeditiously disseminate information, however, can be a double-edged sword. 4 Public health practitioners should be acutely aware of the power of social media. With approximately 6,000 tweets appearing on Twitter every second, the effect of social media on information sharing cannot be overstated. 2 According to the Pew Research Center, 3 36% of Americans 18 to 29 years of age consume their news through social media platforms, compared with news websites (27%), television (16%), radio (13%), and print (2%). Younger Americans lead the trend for online news consumption-mainly through social media channels on mobile devices. Where news once was defined by traditional print and broadcast media, today's current events are more rapidly delivered and digested through devices at our fingertips. Social media has become a primary channel for information. We propose a novel framework using a 3 Rs principle-Review, Recognize, and Respond-to help public health practitioners design tailored messages that prevent disease and promote health before, during, and after a public health emergency.

#PUBLIC HEALTH SOCIAL MEDIA TOOLKIT HOW TO#

1 During an emergency, public health practitioners need to understand how to effectively use social media to rapidly disseminate information, so that the public health message goes viral,* instead of the disease.

public health social media toolkit

Approximately two-thirds of Americans receive at least some of their news from social media channels such as Facebook, Twitter, YouTube, Instagram, and Snapchat.

public health social media toolkit

The rise of social media has transformed the way individuals share and consume information.

public health social media toolkit

Public Health Risk Communication in a Digital Age












Public health social media toolkit